Creative Director
Eddie Bauer LLC / 2019 - present
Lead teams in developing strategic, innovative campaigns across varied platforms, owning the end-to-end creative process from strategy and ideation to execution and delivery, including securing leadership buy-in
Lead and mentor a diverse team of up to 12 print and digital designers and copywriters, fostering a culture of collaboration and mutual respect while providing career development support. Proven experience in managing effectively across hybrid and fully remote work environments
Drive the creative strategy and execution of global branding and re-branding initiatives
Develop and execute updates across all customer touchpoints, including on-product branding, retail-specific collateral, and all digital platforms (e-commerce, email, and social media)
Design and implement comprehensive brand guidelines and style guides to ensure a consistent brand experience across all touchpoints, including international and wholesale channels
Lead the omni-channel toolbox creation for monthly, seasonal, and macro corporate campaigns ensuring consistency across all deliverables
Collaborate closely with cross-functional teams, including Photography Operations, Marketing, Product Design, and Merchandising to develop and align seasonal creative strategies
Director, Brand
& Retail
Eddie Bauer LLC / 2012 - 2019
Conceptualized, designed, and executed national advertising campaign deliverables with over 1B impressions
Managed the development and creative execution of omni-channel toolboxes, brand style guides, retail graphics (windows, in-store signage, banners), product packaging and collateral (hangtags, labels, shopping bags, gift boxes, gift cards), and public relations initiatives (look books, media kits, showrooms, festivals)
Managed and mentored a team of graphic designers and copywriters