Creative Director

Eddie Bauer LLC / 2019 - present

• Lead teams in developing strategic, innovative campaigns across varied platforms, owning the end-to-end creative process from strategy and ideation to execution and delivery, including securing leadership buy-in

• Lead and mentor a diverse team of up to 12 print and digital designers and copywriters, fostering a culture of collaboration and mutual respect while providing career development support. Proven experience in managing effectively across hybrid and fully remote work environments

• Drive the creative strategy and execution of global branding and re-branding initiatives

  • Develop and execute updates across all customer touchpoints, including on-product branding, retail-specific collateral, and all digital platforms (e-commerce, email, and social media)

  • Design and implement comprehensive brand guidelines and style guides to ensure a consistent brand experience across all touchpoints, including international and wholesale channels

• Lead the omni-channel toolbox creation for monthly, seasonal, and macro corporate campaigns ensuring consistency across all deliverables 

• Collaborate closely with cross-functional teams, including Photography Operations, Marketing, Product Design, and Merchandising to develop and align seasonal creative strategies