Creative Director

Eddie Bauer LLC / February 2018 - present

  • Lead teams in developing strategic and innovative campaigns across various platforms, owning the end-to-end creative process from strategy and ideation to execution and delivery, including securing buy-in from executive leadership

  • Lead and mentor a diverse team of up to 12 print and digital designers and copywriters

    • Foster a culture of collaboration and mutual respect while providing career development support

    • Proven experience in managing effectively across hybrid and fully remote work environments

  • Drive the creative strategy and execution of global branding and re-branding initiatives

    • Develop and execute updates across all customer touchpoints, including on-product branding, retail-specific collateral, and all digital platforms (e-commerce, email, and social media)

    • Design and implement comprehensive brand guidelines and style guides to ensure a consistent brand experience across all touchpoints, including international and wholesale channels 

  • Collaborate closely with cross-functional teams, including Photography Operations, Marketing, Product Design, and Merchandising to develop and align seasonal creative strategies

Director, Brand
& Retail

Eddie Bauer LLC / August 2012 - February 2018

  • Conceptualized, designed, and executed national advertising campaign deliverables with over 1B impressions

  • Managed the development and creative execution of omni-channel toolboxes, brand style guides, retail graphics (windows, in-store signage, banners), product packaging and collateral (hangtags, labels, shopping bags, gift boxes, gift cards), and public relations initiatives (look books, media kits, showrooms, festivals)

  • Managed and mentored a team of graphic designers and copywriters

Creative Manager

Advaiya (now Indigo Slate) / June 2009 - August 2012

  • Led design for a diverse portfolio of high-visibility projects, including brand identity systems, e-commerce experiences, and major product launch collateral for industry leaders including Microsoft and Google

  • Mentored and managed a four-person US-based creative consultant design team

  • Presented strategic design solutions to clients and collaborated cross-functionally (with SMEs, developers, and project managers) to consistently deliver exceptional, measured results

Graphic Designer

Perry Ellis International / April 2006 - June 2009

  • Led the conceptualization, design, development, and management of branding and marketing projects for all brands within the Perry Ellis Outerwear Group

  • Created corporate identity and iconography systems for new brand opportunities and subcategories across entire portfolio

  • Developed brand collateral that communicated the foundational attitude and brand personalities for Perry Ellis Outerwear Group business opportunities

Branding & Graphics Manager

Pacific Trail, Inc. / June 2005 - April 2006

  • Designed and managed all branding components (labels, hangtags, zipper pulls, snaps, etc.) for the Pacific Trail, Moonstone, Black Dot, and Pac-Tech outerwear brands as well as other private label collections

  • Designed and implemented new primary and secondary identity marks and supporting collateral for the Pac-Tech brand

  • Created seasonal external graphics for Levi Strauss Signature (boys and girls), Black Dot, and Pacific Trail (mens, womens, and childrens)