Eddie Bauer
Site templates designed to amplify go-to-market campaign launches
Templates might not be the most glamorous word in creative circles, but there are definitely times when they’re essential for boosting efficiency while keeping design standards and consistency intact.
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Strategy
Design
1
Prominent placement of the Eddie Bauer vision statement to support that year-long omni-channel campaign
A strong brand moment that serves as a natural lead-in to product
2
Introduction of “Product Spotlight” as a way to amplify hero go-to-market product(s)
Brings a bit of an editorial POV to the homepage
Will also leverage within other deliverables (email, social, etc.)
Increased homepage presence for hero GTM product campaign launches provides ample space for product amplification
3
Grid layout structure
Allows maximum design flexibility based upon varying assets
Maintains a cohesive visual foundation regardless of varied content throughout the year
